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Welcome to the Baidu Search Engine Marketing (SEM) Certification Program registration. Baidu SEM exams are listed on the next page. Note that in order to use this system you must have a valid email address and Baidu SEM member ID. So we can confirm your registration. (If you have not Baidu SEM member ID, please go to create it.)

For BAI-020 Baidu Search Engine Marketing Primary, you need Baidu SEM member ID firstly. Please be careful to enter your membership ID, input error will affect your certificate. Secondly, you should pay test fee and get voucher form Authorized Baidu Certification Partner.

Retake policy: Candidates are not allowed to retake an exam that has been failed previously for a period of 60 days.

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